WE RECENTLY MADE our first video exclusively for YouTube.
Big deal, you say? Well, we think so. As you might be aware, Station Casinos is very adept at producing and shooting professional television and radio commercials promoting everything from gaming to entertainment to dining for our Las Vegas Hotel Casinos. Sometimes we then post those TV spots on our YouTube page. But this newest video is a little different. This was more “shoot and post,” as is the way in today’s viral marketing world. We had fun making the video while not worrying too much about our “brand” or “corporate identity.” It was just…real…I guess is the correct word.
The video’s “talent” is none other than Lauren Westerfield, Director of Marketing at Boulder Station. As far as we know, Lauren doesn’t have any official acting training. She didn’t even have a script. The lighting wasn’t ideal, and the sound man, let’s just say he also writes posts for this blog.
Lauren explains our $3 Million Weekend Super Swipe promotion happening this July in what we think is a new, practical and effective way. We hope to make more of these types of videos in the future.
Have a great idea for our next viral marketing video? Let us know below.
Fun Facts About Our Video
- Shot in the middle of the afternoon in front of the Hotel Lobby at Boulder Station
- Yes, those are regular folks walking by in the background
- Took three takes to complete
- At about the 1:22 mark you can see the microphone on Lauren’s right
- Shot with hand-held Panasonic MiniDV Camcorder
- Cut using Premiere and “cleaned” in After Effects
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Great to see a real face behind SC! Kudos for the helpful bit about the kiosk.