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WMS GAMING AND STATION CASINOS TO INTRODUCE MY POKER™ VIDEO POKER GAME
- My Poker Game Enables Video Poker Players to Individualize their Video Poker Action -
Waukegan, Illinois – June 26, 2012 – WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS) today announced an exclusive launch alliance with Station Casinos LLC, a leading provider of video poker, gaming and entertainment, to introduce WMS’ My Poker video poker game, a new category of video poker gaming machines, to Station guests later this year. Developed by WMS, the My Poker video poker games feature innovative game play elements that enable players to personalize their favorite poker games. The My Poker video poker games include a multi-game selection of popular, time-tested video poker games and pay tables, including Bonus Poker®, Double Bonus Poker® and Double Double Bonus Poker® games, all with the added functionality and playability designed to enhance a player’s gaming experience. Station Casinos operates entertainment properties throughout the Las Vegas Valley, featuring more than 11,000 video poker gaming machines.
Pursuant to this launch alliance, the My Poker games are expected to be installed by calendar 2012 year-end in all of Station’s Las Vegas area properties, including such iconic casinos as Red Rock Casino Resort Spa, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Sunset Station Hotel & Casino, Green Valley Ranch Station Casino and the Santa Fe Station Hotel & Casino. The agreement provides for a limited period of exclusivity for Station Casinos in the Las Vegas metropolitan area following the games’ initial placements.
Brian Eby, Corporate Vice President of Slot Operations at Station Casinos, said, “While video poker players typically have a favorite game that keeps them coming back to Station properties, the inclusion of unique, new play elements in My Poker games provides players with a new elevated gaming experience for those games they love to play. We believe a significant number of our players will find the ability to individualize their favorite poker game with their personal playing preferences as well as the increased functionality My Poker provides, both exciting and engaging.”
Ken Lochiatto, Executive Vice President and Chief Operating Officer of WMS, said, “Given their commitment to providing video poker players with the games they love to play, Station Casinos is an ideal launch partner to introduce our new, exciting video poker games. My Poker is an excellent demonstration of our talented engineering and product development teams’ commitment to deliver next-generation innovative products through our Player Driven Innovation™ focus on enhancing players’ gaming experience. The My Poker video poker games were developed using extensive player research, including talking with and listening to many Station Casinos and Las Vegas players to identify what video poker players liked about their favorite games and what improvements could be made that would enhance the gaming experience for them personally. By listening to what our customers and their players tell us, and then incorporating that research and data with the creative minds at WMS, we were able to develop a great new product for our customers and a great gaming experience for players.”
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WMS and Stations Casinos to Launch New Video Poker Gaming Machine, 6/26/2012 Page 2
The creative game design and engineering teams at WMS incorporated the extensive research findings into a set of new advanced digital features, including 14 unique customization factors. These distinctive features enable video poker players to play their favorite game and customize their game experience, including individual preferences such as whether a player prefers to sort their cards by suit or by high/low. The games can be customized to create thousands of individualized configurations, elevating players’ experience and enjoyment. My Poker also features a comfortable, player-friendly ergonomic button panel on WMS’ award-winning Bluebird xD™ gaming cabinet that makes video poker playing more enjoyable.
Furthermore, WMS’ advanced Player’s Life® Web Services enables players to save their personal settings, so that when they return to the casino and log in, the game will automatically restore their personal poker experience. Player’s Life Web Services also allow players to access their personal play history statistics, leader board rankings and other information online to track their progress over time. Players can even enjoy unique play-for-fun, online games at home. By logging onto the Station Casinos web site, players can locate and use a full play-for-fun interactive version of the games to sharpen their skills through engaging interactive play online prior to the commercial launch of the casino-based games.
Scott Kreeger, Senior Vice President of Operations at Station Casinos, added, “The development of My Poker was a terrific collaborative experience. Our players were instrumental in sharing their views, and we worked together with WMS to create a customized approach that allows our players to automatically log in when they insert their Boarding Pass player card into the gaming machine and enjoy all of the individualized features that make My Poker a unique and exciting new option for video poker players.”
WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company’s interactive iGaming business develops and markets digital content, products, services and end-to-end solutions that address global online wagering, social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.
WMS Industries Inc.
William H. Pfund OR Joseph N. Jaffoni or Richard Land
VP Investor Relations J C I R
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SEVERAL WEEKS ARE in the history books in this still faintly brand new year. As we had hoped and expected, our properties have started the year very strong. It seems an appropriate time for some thoughts on what lies ahead in 2012.
This January marks for us another colorful page in a remarkable comeback story. Station Casinos has looked to improve each and every year since some well publicized rough seas not so long ago. Our most recent chapter is a point of pride for me personally, and for Station Casinos as a whole.
Since emerging from bankruptcy our Team Members have shown a renewed commitment towards service excellence.
Our guests, (both local and non-local), have picked up on this renewed focus on service and we are deeply committed to continuing on this course.
Our aim is to climb this mountain all the way to the top and plant a flag that lets our competitors know that we are not just here to compete. We are committed to winning!
It is our goal to win guests’ continued patronage for years to come, and we make a promise to live up to our guests’ expectations. Our stated goal is not to sit back and admire what we’ve done in the past, but rather to keep stoking the flame that symbolizes our return to prominence.
Observers will notice a rather aggressive attitude toward winning guest loyalty from the top down. Our aim is not toward maintaining the new and improved status quo, but in maintaining the trajectory of our improvements.
The quality found in our hotels, casinos and resorts will be such that a first time visitor will become a long time friend. Our goal is for the next (or first) experience of each and every guest of our properties to be a memorable one.
To simplify my vision, if we have the opportunity to host a guest once, the guest will count the days until their next visit. 2012 provides us a great opportunity to raise our own expectations and to impress our guests like never before. We are committed to excellence and we are committed to consistently earn guest loyalty.
The featured blogger for this post is Station Casinos Vice President of Hotels Michael Grisar
IF YOU’RE LIKE me, when it comes to dining, you’re perpetually in search of a deal. It’s not so much to do with financial concerns, although you can’t be too frugal these days. For many like me, it’s more about the challenge. It’s just fun to find a great value after putting some small bit of effort into the search.
Wine is a good place to start. When ordering an expensive wine on occasion I expect big things and can only be satisfied or disappointed (although I expect the former). But if I take a chance on a $35 bottle that I don’t know anything about, there’s an “excitement of the chase” that’s also brought “to the table”.
I can’t help but get excited, that this may be my next great find, my new favorite that won’t break the bank. In this spirit, and that of the New Year, I plan to try new things. It may be a wine from a new region, a new style, a new varietal.
This determination applies to other aspects of the dining experience. It may be a new exotic beer or a freshly invented cocktail. My adventure may well go beyond beverage and into the realms of the kitchen. I look forward to trying a new fish I’ve never heard of or pasta that I’ve previously ignored.
One thing I am certain to find on such a quest with this type of mandate is new territory. That’s what it’s all about. That’s the tastiest morsel, the part that is most memorable. I can’t think of any better approach, to dining or to life in 2012.
The featured blogger for this post is Station Casinos Vice President of Food & Beverage Mark LaVoie
WHEN WAS THE last time someone made you feel at home during your travels?
I have stayed at hundreds of hotels, some big and some small. Some have been expensive and some of them were dirt cheap! But it was the hotel where I had little to no expectations that I enjoyed my stay the most.
Think back to all the times you have stayed at a hotel. What do you remember most about the best stay you ever had? Did you pay a king’s ransom and expect a great stay only to be underwhelmed? By contrast, is there a limited service gem in your past travels that surpassed all your expectations because the hospitality you experienced made a lasting impression? No doubt it was the staff that made the difference, not simply by making you feel special, but also by making you feel at home.
It is my singular goal to ensure that our hotels are providing an experience that you can tell your friends about. It’s not just about the amenities, the beautiful weather or the many options our properties have to offer. It’s entirely because of our people.
Our Team Members are the lifeblood of our company. Without them, who could provide such great service? If you have stayed with us before, whether just once or a hundred times, what experiences can you share?
The featured blogger for this post is Station Casinos Vice President Hotels Michael Grisar
IT’S THAT TIME of year when excitement reigns. Many of us are in a state approaching nirvana going into the holidays and the New Year.
Our deepest hope as we celebrate is to be filled with that extra sense of family and community. However, the excitement can also occasionally get overwhelming when the whole season is not put in proper perspective.
The key to conquering the holidays is to keep focused, and stop unwanted stress from creeping in. Easier said than done in the modern world, but quite attainable if you keep one very important question in mind throughout the festivities: If not now, when?
Most of us experience ups and downs throughout the year, preferably more ups than downs. The end of year holiday season is truly the appropriate time to celebrate fully. In other words, don’t hold back! Bring out your best!
If now is not the time to put out the best silverware, when might be the right time? If now is not the right time to crack the special bottle of wine you’ve been saving, when is the right time? The culmination of a year of hard work, and the end of another year of growth and bonding should not fade lightly. It is to be celebrated with vigor!
It is my sincerest hope that our Las Vegas hotel guests celebrating the holiday season with us (and at home) are filled with the spirit of the season and the luxury of proper perspective throughout. If not now, when?
The featured blogger for this post is Station Casinos Vice President of Food & Beverage Mark LaVoie.