February 11, 2012

VIDEO: Swiping in our $3M Weekend Giveaway is Fun(ny)

WE DIDN’T THINK that “swipe” alone fully articulated the awesomeness of our newest giveaway.

Even when the word “super” is added to the title we didn’t feel that it was quite exciting enough for Las Vegas’ best promotion.

So we made this ridiculous video to make the point that swiping doesn’t have to be so pragmatic, so workaday, so mundane. It can be daffy, goofy, fun! We also made it to promote our $3 Million Weekend Super Swipe going on in October at all Station and Fiesta Casinos.

More videos on our YouTube page

Its silliness pretty much speaks for itself. What else can we say about it…

  • Shot with a Canon Vixia HF R10 camera at our corporate offices near Red Rock Resort
  • No one in the video is a professional swiper, or actor, but all are Station Casinos Team Members
  • Some people run in front, but more run away when you walk around the office with a video camera

Don’t be shy like our one swiper and let us know below what you think. Or tell us how you swipe. Or even better, tell us what you won in the $3 Million Weekend Super Swipe giveaway!

LAS VEGAS WINNERS: Alex Swiped & Won a Cool $10K

ALEX WON $10,000 just by swiping his Boarding Pass card at the kiosk at Aliante Station Friday night during Swipe and Win.

Don’t know about the $3 Million Weekend Super Swipe promotion going on during July at 10 Station and Fiesta Las Vegas casinos?

Here’s a video explaining all the excitement.

Congrats Alex!

SEE MORE WINNERS AT STATION CASINOS

Joining the Ranks of the ‘Viral’ Marketing World

WE RECENTLY MADE our first video exclusively for YouTube.

Big deal, you say? Well, we think so. As you might be aware, Station Casinos is very adept at producing and shooting professional television and radio commercials promoting everything from gaming to entertainment to dining for our Las Vegas Hotel Casinos. Sometimes we then post those TV spots on our YouTube page. But this newest video is a little different. This was more “shoot and post,” as is the way in today’s viral marketing world. We had fun making the video while not worrying too much about our “brand” or “corporate identity.” It was just…real…I guess is the correct word.

The video’s “talent” is none other than Lauren Westerfield, Director of Marketing at Boulder Station. As far as we know, Lauren doesn’t have any official acting training. She didn’t even have a script. The lighting wasn’t ideal, and the sound man, let’s just say he also writes posts for this blog.

More videos on our YouTube page

Lauren explains our $3 Million Weekend Super Swipe promotion happening this July in what we think is a new, practical and effective way. We hope to make more of these types of videos in the future.

Have a great idea for our next viral marketing video? Let us know below.

Fun Facts About Our Video

  • Shot in the middle of the afternoon in front of the Hotel Lobby at Boulder Station
  • Yes, those are regular folks walking by in the background
  • Took three takes to complete
  • At about the 1:22 mark you can see the microphone on Lauren’s right
  • Shot with hand-held Panasonic MiniDV Camcorder
  • Cut using Premiere and “cleaned” in After Effects