February 11, 2012

VIDEO: Our Lightning Fast Cash Giveaway is…ummm…Fast

Strike it Rich drawing is Nov. 27.

WE HAD THE camera out again.

This time we took our video gear over to Santa Fe Station to promote November’s $1.8 Million Lightning Fast Cash Giveaway at Station and Fiesta Casinos. The Lightning Fast Cash Giveaway, as the name suggests, is fast. In fact, on Fridays and Saturdays from October 31 to November 27 at 10 of our casinos, $500 is won every five minutes between 6-8pm. There’s other ways to win, so click the poster to the right. And the big day is still to come, as on Nov. 27 at 9pm someone is going to win $100,000.

Anyway, back to the video.

The “actors” are Station Casinos Team Members.

  • Casey shakes drinks at Revolver and here is at the bar at The Charcoal Room.
  • Chef Javier chops at Cabo Mexican Restaurant and is in the Charcoal Room kitchen in the video.
  • Ranny deals the cards at blackjack.
  • Vanel rules the Rewards Center (the guest in the video is Santa Fe Station’s very own Marketing Manager Chris Cleveland).

All are naturals, don’t you think?

LAS VEGAS WINNERS: Alex Swiped & Won a Cool $10K

ALEX WON $10,000 just by swiping his Boarding Pass card at the kiosk at Aliante Station Friday night during Swipe and Win.

Don’t know about the $3 Million Weekend Super Swipe promotion going on during July at 10 Station and Fiesta Las Vegas casinos?

Here’s a video explaining all the excitement.

Congrats Alex!

SEE MORE WINNERS AT STATION CASINOS

Joining the Ranks of the ‘Viral’ Marketing World

WE RECENTLY MADE our first video exclusively for YouTube.

Big deal, you say? Well, we think so. As you might be aware, Station Casinos is very adept at producing and shooting professional television and radio commercials promoting everything from gaming to entertainment to dining for our Las Vegas Hotel Casinos. Sometimes we then post those TV spots on our YouTube page. But this newest video is a little different. This was more “shoot and post,” as is the way in today’s viral marketing world. We had fun making the video while not worrying too much about our “brand” or “corporate identity.” It was just…real…I guess is the correct word.

The video’s “talent” is none other than Lauren Westerfield, Director of Marketing at Boulder Station. As far as we know, Lauren doesn’t have any official acting training. She didn’t even have a script. The lighting wasn’t ideal, and the sound man, let’s just say he also writes posts for this blog.

More videos on our YouTube page

Lauren explains our $3 Million Weekend Super Swipe promotion happening this July in what we think is a new, practical and effective way. We hope to make more of these types of videos in the future.

Have a great idea for our next viral marketing video? Let us know below.

Fun Facts About Our Video

  • Shot in the middle of the afternoon in front of the Hotel Lobby at Boulder Station
  • Yes, those are regular folks walking by in the background
  • Took three takes to complete
  • At about the 1:22 mark you can see the microphone on Lauren’s right
  • Shot with hand-held Panasonic MiniDV Camcorder
  • Cut using Premiere and “cleaned” in After Effects

Frank Got the (Reversible) Royal Treatment

Jackpot!

Jackpot!

Frank hit a HUGE Reversible Royal for $127,000 playing video poker at Green Valley Ranch.

View more Winners!

More about Slots at Green Valley Ranch

What’s the most you ever won at Stations? What and where were you playing?

The Last Man Standing is a Woman!

Hey, guys. Kirsten know football!

Hey, guys. Kirsten knows football!

Kristen outlasted everyone (she actually tied for first) and took home $39,000 in the Last Man Standing pro football contest.

More about Last Man Standing