May 18, 2013

Press Release: Station Casinos Launches New Websites

STATION CASINOS LAUNCHES NEW WEBSITES FOR ITS LAS VEGAS, HENDERSON AND NORTH LAS VEGAS CASINOS, HOTELS AND RESORTS

New sites offer more choices, Las Vegas hotel deals and one-stop shopping for Las Vegas vacations and gaming

 (Las Vegas, Nev.)- Station Casinos, owner and operator of several casinos, off the Strip hotels and resorts throughout Las Vegas, Henderson and North Las Vegas, has completed an overhaul of its websites to include thousands of additional and improved images, and a one-stop entertainment portal with everything from gaming promotions, to information about dining and amenities that include bowling centers, movie theaters and an ice arena.  The new sites include Station Casinos LLC www.sclv.com, the off the Strip hotels: Aliante Station, Boulder Station, Fiesta Henderson, Fiesta Rancho, Green Valley Ranch resort, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station, Texas Station and Wildfire Gaming. Station Casinos offers a high-quality entertainment experience to a wide variety of local and out-of-market guests at its Las Vegas hotels and the improved website falls more in line with the attention to detail and value guests experience while visiting a Station Casinos property in person.

This is the first major overhaul in six years for the sites and improvements include elements such as room tours of high roller suites, videos from pools and other high-profile property amenities, the use of more than 3,000 interactive images in addition to up-to-the-minute movie theater show times at its Las Vegas hotels. The new sites are easier to navigate on multiple platforms.

“Many features that were spread across several separate sites are now consolidated to make it a better and more efficient experience for guests,” said Thomas Patchin, Vice President of Interactive Marketing for Station Casinos. The new site puts all offers relating to Boarding Pass, the Company’s innovative guest loyalty rewards program, in one spot for the convenience of players. For example, point totals earned through use of the Boarding Pass rewards card and Great Giveaway standings will now be operated through a single websites instead of separate websites for each.

“The new website is a single location for guests to manage their relationship with Station Casinos and its amenities, which includes offers and features like Sports Connection online betting within Nevada with a single interface,” added Patchin. Station Casinos’ website development partner, NTT DATA, created custom security to provide an integrated experience without compromising guests’ online safety.

With more than 4,000 rooms throughout its family of off the Strip hotels and casinos, Station Casinos offers a wide variety of hotel room types from budget to high-end luxury accommodations and suites. The hotel promotions page stays up-to-date with the Las Vegas hotel deals that may become staycations for locals and vacation rooms at Las Vegas hotels for vacationers or business travelers.

Station Casinos prides itself on offering great values, and one area most apparent is dining. The Company offers more than 60 restaurants throughout all of its off the Strip hotels and casinos making the dining deals pages offers an unbeatable experience that include a wide variety of dining options  including buffets, casual dining and fine dining with choices such as steak and seafood restaurants and authentic Italian restaurants. Holders of Boarding Pass card will also find special deals just for them.

Additional features of the website include tabs for hotels and Las Vegas hotel deals, spas, promotions, gaming, entertainment and meetings. Each tab links to a variety of amenities for a one-stop-shopping Las Vegas hotel deals planning experience.

full Press Release / BusinessWire.com

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CONTACT:  Jay A. Alpert, Station Casinos /  (702) 495-4244  /  jay.alpert@stationcasinos.com

A Commitment To Earn Loyalty Through Excellence

SEVERAL WEEKS ARE in the history books in this still faintly brand new year.  As we had hoped and expected, our properties have started the year very strong. It seems an appropriate time for some thoughts on what lies ahead in 2012.

This January marks for us another colorful page in a remarkable comeback story. Station Casinos has looked to improve each and every year since some well publicized rough seas not so long ago. Our most recent chapter is a point of pride for me personally, and for Station Casinos as a whole.

Since emerging from bankruptcy our Team Members have shown a renewed commitment towards service excellence.

Our guests, (both local and non-local), have picked up on this renewed focus on service and we are deeply committed to continuing on this course.

Our aim is to climb this mountain all the way to the top and plant a flag that lets our competitors know that we are not just here to compete. We are committed to winning!

It is our goal to win guests’ continued patronage for years to come, and we make a promise to live up to our guests’ expectations. Our stated goal is not to sit back and admire what we’ve done in the past, but rather to keep stoking the flame that symbolizes our return to prominence.

Observers will notice a rather aggressive attitude toward winning guest loyalty from the top down. Our aim is not toward maintaining the new and improved status quo, but in maintaining the trajectory of our improvements.

The quality found in our hotels, casinos and resorts will be such that a first time visitor will become a long time friend. Our goal is for the next (or first) experience of each and every guest of our properties to be a memorable one.

To simplify my vision, if we have the opportunity to host a guest once, the guest will count the days until their next visit. 2012 provides us a great opportunity to raise our own expectations and to impress our guests like never before. We are committed to excellence and we are committed to consistently earn guest loyalty.

The featured blogger for this post is Station Casinos Vice President of Hotels Michael Grisar