LAS VEGAS – Station Casinos will give away 200 cars and $400,000 in cash February 10-29 during its “$5 Million Car-A-Day Giveaway” promotion. All 10 Station Casinos and Fiesta locations (Aliante Station, Boulder Station, Fiesta Henderson, Fiesta Rancho, Green Valley Ranch resort, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station and Texas Station) will each give away one car per day during the 20 day promotional period. The $5 million giveaways in 2011 and 2012 are the largest promotions in Station Casinos’ history.
Generous promotions with cars are a long standing tradition with Station Casinos that date back to the company’s founder, Frank Fertitta Jr., who created the original “Car A Day in May” promotion. In the 70’s and 80’s, Fertitta saw many casinos tout a single car as a prize, but rarely were they given away. He created the “Car A Day In May” promotion with a commitment to create several winners by giving one car to a customer each day of that month. The company, now run by his sons, expanded Fertitta’s legacy by reviving this idea and expanding it last year to a promotion worth millions of dollars and an opportunity for guests to win a car a day at multiple properties.
Drawings for the “$5 Million Car-A-Day Giveaway” car winner will be held daily, beginning February 10, at 8:15 p.m. in each casino. Vehicle winners will be able to choose from four select Chevrolet models: Camaro, Sonic, Silverado and Cruze. In addition to one car winner each night, four $500 cash winners will be drawn at each location, which breaks down to a total of 50 big wins each day across Southern Nevada. When the contest is completed, there will be a total of 1,000 wins guaranteed from the promotion. Winners do not have to be present at the drawing, but prizes must be claimed within 24 hours.
The contest eligibility period for members of the free Boarding Pass rewards program begins on February 6. Entries are good all month long and must be activated by swiping rewards cards at Boarding Pass kiosks by 8 p.m. Members of the program will get one entry for every 50 slot points earned at any Station Casinos or Fiesta location. Additional entries may be earned by playing table games, live poker, bingo and with select race and sports wagers. Boarding Pass members will also receive 10 free entries daily February 10-29 just for swiping their cards at a Boarding Pass kiosk.